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Redditors, as a whole, are pretty anti-advertising, and that’s putting it lightly. So Why Is Reddit Not More Popular For Brands?Īs much fun as the site can be, Reddit can be a scary place for brands. Smart marketers can use this to their advantage, learning about their audience and using these insights to help guide marketing messaging and product development. Users come to Reddit not only looking for entertainment but often for answers to their questions and solutions to their problems. The case for Reddit is simple – it’s a wildly popular platform with a very engaged audience. The average Reddit visit lasts roughly 10 minutes, where users visit over seven pages each. Reddit is also famous for being a “black hole,” where users can get drawn into content and spend hours going down various rabbit holes.
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To put that into context, Reddit has over 430 million monthly active users, and over 30 Billion page views per month.Īn audience that size clearly goes across demographics, but it tends to skew younger, reaching over 20% of Americans aged 18-29. Why Market On Reddit?Īs mentioned above, Reddit is the 17th most visited site in the world.
Create a reddit video free#
But on the off-chance there isn’t, any user is free to create their own new subreddit. There are currently over 2.2 million subreddits, so odds are there is something for every niche interest. These topics can vary drastically from the extremely broad (/r/videos), to memes (/r/AdviceAnimals), to popular hobbies (/r/nfl), to advice-based (/r/selfimprovement), to the just plain weird ( /r/BreadStapledToTrees).
Create a reddit video mods#
Volunteer mods are in charge of keeping the discussion on topic and ensuring everyone plays nice and follows the subreddits rules. Reddit is organized into subreddits, which are communities for different topics of discussion. Upvotes and downvotes are tallied into karma, essentially meaningless “internet points” that indicate how often a user’s posts or comments have been upvoted or downvoted. Popular content will rise to the top of the page, and unpopular posts will be “downvoted to oblivion,” sinking towards the bottom, often hidden from the community. Posts and comments can rise or fall through upvotes and downvotes. Once posted, other users can view and comment to continue the conversation. Reddit 101įor those unfamiliar, Reddit is a site where users can post various content – pictures, videos, links, text. This Reddit marketing guide will give you a complete rundown of the site, as well as how and where smart marketers can find opportunities for growth. So why is it never talked about among the most influential sites? And with that kind of traffic, why are they not among the big players in the marketing world alongside Google and Facebook? The social aggregation site is currently the 5th most visited website in the US (17th globally). Reddit is “the front page of the internet” – a customized aggregator of all the latest news and entertainment about the topics that interest you the most.